I've just added a training section to our website - http://www.jwebmarketing.com/services/training/Default.aspx. We have started offering internet marketing courses. These will be taught on a dedicated basis, so we will require a minimum number of students and will bring training onsite to an organization. Alternatively we can arranged a training classroom.

The first course is titled Social Media Marketing for Business. It is a 1/2 day (4 hour) class that is an introduction to using social media for marketing a business. The course is largely hands-on, here is the course description:

Course Overview

In this course students will learn how to leverage social media websites to market businesses. Emphasis will be put on Hands-on exercises to give real world experience to students. Best practices and pitfalls will be highlighted throughout the course.

Who Should Attend

“Front Line” employees that will be handling the day-to-day implementation of social media marketing will benefit from this course.

Course Objectives

• Become comfortable & familiar with these major social media sites: Myspace, Facebook & Youtube
• Obtain the skills to properly utilize social media to market a business and its services

Pre-Requisities

Students attending this course should:

• Be very familiar with using the internet & web browser
• Have a marketing background & experience

Course Outline

Social Media at a Glance

• Web 1.0 vs. Web 2.0
• Pitfalls
• Best Practices
• Q&A

Myspace

• Overview
  • Pitfalls
  • Best Practices
• Profile
• Friend Requests (accepting & sending)
  • Friend Search for targeting
  • Browsing for targeting
• Direct Messages
  • Overview
  • Hands-on practice
• Commenting
  • Overview
  • Hands-on practice
• Blog
  • Overview
  • Hands-on practice
• Photos
  • Overview
  • Hands-on practice
• Videos
  • Overview
  • Hands-on practice
• Bulletins
  • Overview
  • Hands-on practice
• Events
  • Overview
  • Hands-on practice
• Forums
  • Overview
  • Hands-on practice
• Groups
  • Overview
  • Hands-on practice
• Q&A

Facebook

• Overview
  • The difference from Myspace: Facebook
  • Pitfalls
  • Best Practices
• Profile
• Friend Requests (accepting & sending)
  • Browse in your Networks(s)
  • Find Classmates
  • Find Coworkers
  • Search Profiles in your Network(s)
• Direct Messages
  • Overview
  • Hands-on practice
• Commenting
  • Overview
  • Hands-on practice
• Blog
  • Overview
  • Hands-on practice
• Photos
  • Overview
  • Hands-on practice
• Videos
  • Overview
  • Hands-on practice
• Notes (Bulletins)
  • Overview
  • Hands-on practice
• Posted Items
  • Overview
  • Hands-on practice
• Events
  • Overview
  • Hands-on practice
• Groups
  • Overview
  • Hands-on practice
• Q&A

Youtube

• Overview
  • It’s all about content
  • It’s an animal, it needs to be fed
  • Pitfalls
  • Best Practices
• Channels/Profiles
  • Overview
  • Hands-on practice
• Uploading
  • Overview
  • Hands-on practice
• Commenting
  • Overview
  • Hands-on practice
• Subscriptions
  • Overview
  • Hands-on practice
• Groups
  • Overview
  • Hands-on practice
• Q&A

Other Social Media Avenues

• Blogging
• Flickr
• Twitter
• Squidoo
• Linked In

Wrap Up

• Summary
• Pitfalls
• Best Practices
• Q&A